IN 4 REGIONS OF RUSSIA
BROILER CHICKEN MEAT PRODUCTION, LIVE WEIGHT
MEAT PROCESSING PRODUCT SALES
220 million pcs/year
MARKET EGG SALES
DUCK BREEDING AND DUCK MEAT PROCESSING FACILITIES
“Russkoye Polye” company is an agroholding with a complete production cycle, from raw stuff preparation to finished product sale.
- “Pavlovskaya” and “Tsentralnaya” poultry farms (broiler chicken and Cherry Valley duck breeding),
- “Diveyevskoye” poultry farm (sales of market and quail egg),
- “Bolshemurashkinskiy” stud farm, “Gorbatovskoye” JSC and “Nizhegorodskoye” LLC (milk production and cattle breeding),
- II order pedigree breeding unit “Vozrozhdeniye-1”,
- “Pavlovskaya” feed stuff production agriculture company,
- Soy oil and cake production facility “Chagrinskiy Oil Production Plant”,
- “Pavlovskaya Kurochka” brand store chain,
- “Russkoye Polye” Managing Company.
The first time, the Managing Company controlled three enterprises:
– “Pavlovskaya” Poultry Farm LLC (broiler chicken breeding and meat processing),
– “Diveyevskoye” Poultry Farm LLC (market egg production),
– “Pavlovskaya” Farm Company LLC (feed stuff production).
At that time, the main production principle of the “from field to counter” complete production cycle was implemented, which helps us keep leading positions and ensure intense business development for the second decade by now.
In 2008, the most important event for the Company occurred: the first “Pavlovskaya Kurochka” brand store was opened. Now, 208 stores of the brand retail chain are opened.
In 2015, Agroholding started the complete modernization of its pedigree breeding unit, “Vozrozhdeniye-1” LLC, to solve the issue of supplying its sites with hatching eggs. On the “Zorinskiy” site, a new poultry house was modernized and put into operation, new equipment from Germany was installed for young replacement stock breeding; three workshops were restored to life on the “Idolga” site, and global reconstruction of all the facilities took place.
In 2016, “Vozrozhdeniye-1” LLC became a winner of the “Investor of the Year” competition.
In May 2019, a decision was made on “Tsentralnaya” Poultry Farm re-profiling from chicken to duck meat production. Nowadays, the enterprise produces high-quality products from duck meat, under “Utinaya Ferma” brand.
Also, in 2011, “Pavlovskaya Kurochka” store chain franchising activity was launched. Today, the franchising network includes over 110 stores.
Stock breeding “Nizhegorodskoye” LLC is the only company in the region producing the genetic material for the complete artificial insemination cycle. The farm founded in 1972 breeds elite seed bulls of domestic and foreign breeds: white-and-black, Holstein, Schwyz, Hereford.
The Farm sells 10% of the cattle pedigree stock in regions of Russa and CIS member states.
All of this confirms the highest level of our products quality, stability and continuous development of “Russkoye Polye” Agroholding.
This enterprise’s main field of activity is oil-seed processing. First, the production was focused on sunflower seed processing, but the market lays down the rules: after joining the Agroholding, the Oil Production Plant has been specializing exclusively in soybean processing. The soy oil and cake produced by the Plant are included in high-quality feed stuff produced by “Pavlovskaya” Farm Company LLC which enjoy merited recognition from third-party buyers.
2018 became a year of large-scale development for “Pavlovskaya” Poultry Farm LLC: a new complex, consisting of a finished products warehouse and modern cooled semi-finished product production workshop with the capacity of 50 tons of product per day, was launched.
Cooled semi-finished product manufacture, with no freezing, high capacity, ideal sanitary and temperature conditions, state-of-the-art processes, well-adjusted logistics, all that supports “from field to counter in 24 hours” principle.
“Gorbatovskoye” JSC is a leader in the Pavlov district in terms of total milk production and milch cow productivity. It’s the only farm in the district that has a milk processing workshop producing various kinds of dairy products.
Quality without compromise
We produce our products from own raw stuff which we are sure of 100%. HACCP Quality Control and Safety System cover all the processes: from young stock setting to shipping finished products to retail stores.
The Agroholding’s operating principle is “from farm to counter in 24 hours”. The feed stuff used for poultry breeding contains no chemical additives, genetic biostimulants, antibiotics, or GMO. The human risk factor is minimized: smart machines hash and form cutlets, feed chickens and ducklings, monitor the health condition of cows and calves in real time. Finished products are subjected to microbiological, physical and chemical, and organoleptic testing.
Enterprises of “Russkoye Polye” Agroholding pass successfully audits of Russian and international trading networks. According to the results received by independent laboratory studies, “Pavlovskaya Kurochka” broiler chicken meat was highly appreciated by “Roskachestvo” ANO.
- Keeping leading positions among poultry meat in the Central and Privolzhskiy Federal Districts;
- Expansion to new market segments at the account of duck meat production increase;
- Development of own recipes in line with the advanced world trends;
- Increase of production flexibility for fast adaptation to always changing market conditions, introduction of “lean manufacturing” technologies;
- Export of meat and by-products to China, extension of pedigree cattle sales to agricultural enterprises of Russian and CIS member states;
- Ensuring the food security of Russia and increase of the domestic product quality level.